Gilbert Lee

Open Surfwear

This project is Day #10 of 10 Designs in 10 Days. Check out all 10 projects.

For a long time now, I've had this dream of starting my own line of apparel. I've talked about J.Crew and Nike a lot here but I'm also inspired by folks from Saturdays NYC, Supreme, Ugmonk, and Johnny Cupcakes. They are relatively small operations but have high quality and great looking stuff.

So for Day 10, I created a brand called “Open Surfwear” that reflects my simple approach to surf clothing. Since I could not design the apparel, shoes and accessories in one day, I spent the time curating different items from around the web, including Saturdays NYC, Almond Surfboards, Supreme, Camper and more, and hoping someday I can design and sell my own line. Why apparel? I 'm always designing user interfaces and so designing physical items would be a different experience.

Disclaimer: All images are owned by the brands I listed above. This is a design exercise for my own learning.

Here's what my collection would look like.

Open Surfwear
Open Surfwear

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